Our goal is to make the enjoyment of our wonderful fragrances enjoyable and effortless.

Our perfume is not a distant tale or an object of admiration. Rather, we envision them as companions that can be savored in any moment of our lives.

We work diligently to produce products that are affordable and accessible to a broader audience.

Our hope is that by embracing delightful scents in our daily lives, our lives become more beautiful.

We refer to the people who are involved in creating LOE's products and brand as "LOE Creative."

We study fragrance thoroughly, drawing from our experience working as cosmetics and fragrance professionals for a long time, and continue to grow our brand with our philosophy.

We refrain from making hyperbolic assertions or weaving extravagant narratives; instead, we collaboratively craft our unique narrative alongside you.

We want to be people who exude wonderful scents and share them with others.

Our goal is to make the enjoyment of our wonderful fragrances enjoyable and effortless.

Our perfume is not a distant tale or an object of admiration. Rather, we envision them as companions that can be savored in any moment of our lives.

We work diligently to produce products that are affordable and accessible to a broader audience.

Our hope is that by embracing delightful scents in our daily lives, our lives become more beautiful.

Our commitment doesn't end with quality; it extends to our environment. LOE, or 'Life On Earth,' signifies our dedication to sustainability and ethical
practices.

Our scents are more than just fragrances; they inspire daily mindfulness of the environment. We reject animal-derived materials, ensuring cruelty-free practices throughout production.

Our eco-friendly packaging materials use responsibly sourced paper and soy ink for printing. Finally, in our delivery process, we minimize waste by opting for paper over vinyl.